SHEER CLEAN DRY SHAMPOO MIST
Close-up of a woman with long, dark, wavy hair and her eyes closed, wearing a gray top against a plain light-colored background.

In 2026, we launched a Micellar-powered dry shampoo mist with an100% invisible finish. Powered by Living Proofs patent-pending Micellar Bi-phase Cleansing System, it provides a sheer, invisible finish and leaves hair touchably soft with natural movement.

With zero white residue, “if you can see it, it’s not ours.”

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Collection of clear plastic laboratory items, including glass bead container, white bottle labeled 'living proof,' glass dropper, and graduated measuring cup, all against a black background.

Summer 2026
Creative Director: Randi Ochab,
Art direction/design: Aramis Alvarez, Catherine Lee, Nina Longo
Copy Team: Monique Seitz-Davis, Amy Summerville
Set design and direction: Stephanie Stamatis

A woman with long, wavy dark hair posing with her hand in her pocket on a city street, wearing a grey blazer, white shirt, and checkered pants.
Close-up of a white nozzle spraying water onto a white toilet paper roll in a dark environment.
Three hair care products from Living Proof: a silver bottle of dry shampoo, a dark bottle of dry shampoo, and a white bottle of dry shampoo mist.
A bottle of Living proof dry shampoo mist with a beige background, showing product details and benefits.
A glass pitcher containing slices of lemon, soft neroli, and sprigs of green herbs, likely for a drink or decoration, set against a white background.
A woman with dark hair is gently touching her scalp with one hand, and her eyes are closed. The image promotes non-aerosol, dry shampoo with a micellar-powered clean, highlighting 100% invisible finish, as seen in the text overlay.
A booklet cover showing performance test results for a product called Living Proof. The booklet lists statistics: 884 performance tests, 314 experiments, 146 prototypes, 1 patent pending, and mentions a micellar cleansing system with a 100% invisible finish. Part of the product packaging with metallic accents is visible on the right side.
Close-up of a white device dispensing a spray of liquid, labeled as micro-suspending network, with a dark background and white text describing its benefits.

Recent Work

A tube of Living Proof Perfect Hair Day high-shine gloss lotion with holographic packaging, lying at an angle on a reflective surface with pink and purple gradient background.

Sun-Kissed Pear dry shampoo

A tube of Living Proof Perfect Hair Day high-shine gloss product on a reflective surface with a gradient pink background.
A woman with long, wavy black hair standing outdoors near a wall, wearing a gray blazer, white shirt, and plaid pants, with parked cars and buildings in the background.
A silver and black bottle of dry shampoo with the text 'Living proof. Perfect hair Day advanced clean dry shampoo actually cleans hair + softness and shine' printed on it.
A green bottle of living proof dry shampoo surrounded by sliced pear, white flowers, a cinnamon stick, black seeds, and pieces of ginger on a white background.

Brand Refresh Evergreen

Sheer clean dry shampoo mist

High Shine Gloss