living proof brand refresh evergreen
A person with long black hair, wearing a gray blazer and beige pants, is walking across a crosswalk. Their right arm is visible, hanging down with fingers relaxed.

Living Proof is a think tank of inventors, healthy hair architects, and disruptors dedicated to engineering better hair. Founded in 2005 by MIT biotech scientists, renowned stylists, and led by Dr. Bob Langer, Living Proof pioneered a science-first approach to haircare—creating proprietary solutions for everyday hair challenges when the right ones didn’t yet exist.

In early 2026, we refreshed the Living Proof brand to evolve its original science-driven foundation for a new generation. Building on decades of discovery, 120+ global patents, 450+ formulas, 44 products, and 200+ awards, the refresh brought a renewed perspective and modern expression to the brand while preserving what makes Living Proof distinct: a relentless commitment to breakthrough innovation, rigorous testing, and undeniable results.

Because perfect hair days aren’t luck—they’re engineered.

Two black bottles of Living Proof Perfect Hair Day shampoo and conditioner, with white caps, on a reflective surface against a light background.

Spring 2026
Creative Team: Randi Ochab, Aramis Alvarez, Catherine Lee, Nina Longo
Copy Team: Monique Seitz-Davis, Amy Summerville
Creative agency: Chandelier

Close-up of a white spiral radiator or vent with curved lines.
Close-up portrait of a woman with blonde hair and blue eyes, wearing a beige collared shirt, looking slightly to the side, against a plain light background.
A woman with long blonde hair and a beige coat, looking at the camera, and a close-up of a black tube of paint pouring gray paint into a container.
A glass jar filled with a dark liquid next to a measuring cup filled with bubbling clear water.
A bottle of Living Proof scalp care density serum with a dropper above it. The bottle is blue and the label includes product details in English and French.

Recent Work

A tube of Living proof Perfect hair Day high-shine gloss product with iridescent packaging resting on a reflective pink surface, reflecting the tube and creating a mirror image.
A woman with long, wavy black hair dressed in a gray blazer, white shirt, and gray plaid pants, standing outdoors on a city street with cars in the background.
A bottle of Living Proof dry shampoo surrounded by sliced pear, vanilla bean, and white flowers with water droplets on the bottle.
A silver and black shampoo bottle with a white pump dispenser, labeled with the words 'Living proof. Perfect hair Day', and additional text describing how it cleans hair and adds softness and shine.

Sun-Kissed Pear dry shampoo

Brand Refresh Evergreen

Sheer clean dry shampoo mist

High Shine Gloss